We’re all about double-duty beauty products. From cream color that works as both lipstick and blush to moisturizers that serve up hydration and priming benefits, these hybrids simplify our routines while streamlining our makeup bags. But makeup artists broke the mold this past Fashion Week when they started using an entire category for a completely new purpose: skincare as makeup.
Of course, it’s not entirely groundbreaking—the beauty industry has been touting products with both skincare and makeup benefits for years. What makes this trend so significant is that the artists for several shows did away with makeup entirely, turning to masks, oils and serums to give models the ethereal, otherworldly glow we work so hard to mimic with any number of cream, shimmer or powder highlighters.
At Proenza Schouler, makeup artists prepped the models with a double-cleanse of both oil and cream cleansers, followed by a mask. The girls then walked the runway with nothing more than moisturizer. At the Monse show, complexions were primed with an essence, which gave them all they needed for a dewy, lit-from-within glow.
And unlike many beauty trends, which sometimes require a particularly deft hand (winged eyeliner, anyone?), this one couldn’t be easier to achieve. If you already have our cult-favorite Advanced Night Repair serum in your skincare routine, try tapping it on the tops of your cheekbones and down the bridge of your nose for a dewy highlight. Or apply new Advanced Night Repair Concentrated Recovery Eye Mask, and let the serum sit on top of your skin afterward, as opposed to massaging it in. The shape of the mask aligns perfectly to where you’d want to highlight. Suddenly, looking runway ready is the easiest it’s ever been—not to mention, that gleaming skin is absolutely selfie-ready.