Beauty: Insider Tips

Whip Lash

Part of our tutorial series with makeup artist,
photographer and blogger Robin Black of Beauty Is Boring,
check out the limitless lash possibilities of our newest
mascara, Pure Color Envy Lash Multi-Effects Mascara.

When it comes to mascara, the benefits are pretty standard. You either get volume, length or lift, depending on your formula of choice and the type of brush involved. But we believe in creating products that give you more than you bargained for, and this latest mascara launch is no exception. It actually has two different brush types combined on one wand: a bristle side to give you volume and lift, and a molded plastic side to give you length and separation. Layer your lashes with a coat of mascara from both sides, and you end up with a total wow.

Watch above as Robin Black demonstrates all of the possibilities. You won’t believe your eyes.

To learn more about Robin Black and her work, check her out at

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